- How will I find them?
While online promotion is an important part of launching your book, there's a complementary approach that’s worth doing at the same time: Community Marketing.
One of the best methods to help get your book started is to bring it, directly and honestly, to the communities where you already are a contributor and a known friend. You'll be surprised how many people are willing to give your book a chance, and if it's excellent (that part's up to you) they will tell their friends about it or write a review.
This may seem to be in conflict with another piece of advice that you'll see - to seek out people interested in the subject matter of your book, rather than people you simply know.
Here's how that apparent conflict resolves: The people you choose to spend time with probably think about similar themes as you, and hopefully what matters about your book is theme - those ideas that you care mostly deeply about - just as much as the overt subject matter.
[Let's be clear that affinity groups matching your subject matter can be great. I won't turn down a chance to meet with a bunch of scifi readers!]
Here's an example of community marketing from the launch of my science fiction novel The Great Symmetry. A reasonable person would think that it's important to find science fiction enthusiasts - that's the overt subject matter. But that posed a problem, because as much as I love science fiction, in my daily life I have not become part of any scifi affinity groups.
Rather, my community is defined mostly by the groups shown in the diagram below.
Now you need to learn how to tell people about your book. It's scary. Nobody wants to sell to their friends.
This is actually good news.
Your book is your art. It's your labor of love. And that changes everything.
My friend Kurt told me this one day, as I was pondering how many Facebook posts about the book launch was too many:
Song Lyrics from Paperback Writer by John Lennon and Paul McCartney.
James is a life-long cave explorer and outdoor adventurer, having led expeditions deep into some of North America’s great caves, including the Mammoth system, longest cave in the world.